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<td colspan="15"><p align="justify"><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">Like
all creative artists, ALAIN SILBERSTEIN dreamt of a location where
he could present the full range of his watches and clocks as well as
those timepieces which he sometimes creates just for fun.</font></p>
<p align="justify"><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">Somewhere
he could meet those with a passion for his watchmaking skills and creations.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">Born
in Paris, he wanted to rediscover the unique atmosphere of the area
in which he began his art studies: St. Germain-des-Prés. A "village" within the city where students, artists, intellectuals and visitors from all
over the world pass their time in bookstores, art galleries, artists'
studios, and of course... on café terraces!</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">200
Boulevard Saint-Germain (between Rue des Saints-Pères and Rue Saint-Guillaume) is ALAIN SILBERSTEIN's address in Paris.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">Alain
Silberstein's personal history has been rather unusual: this Parisian
interior architect and designer by profession became a watch-architect
in Besançon at the end of the 80's by creating his own watch company. Luck gave a helping
hand to his passion for watches.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">At
a time when the disappearance of mechanical watchmaking seemed almost
inevitable, he joined the very restricted club of Swiss manufacturers
who were behind the rebirth of the mechanical watch.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">In
his workshop on the banks of the Doubs river, Alain Silberstein creates
and produces each year with the help of his 20 assistants, including
6 watchmakers, nearly 3,000 watches in different collections.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">Exceptional
timepieces like the tourbillon, perpetual calendar, sports chronograph
watches, jewelry watches with diamonds and art watches with cloisonned
dials, have again become part of the capital of French watchmaking.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">Alain
Silberstein creates watches for everyday wear that are resolutely contemporary
and genuine works of art. The movements are visible through the transparent
back so that the exceptional finish of the piece can be admired.</font></p>
<p><font color="#000000" size="1" face="Verdana, Arial, Helvetica, sans-serif">In
ten years, Alain Silberstein has been able to demonstrate that research,
innovation and quality can enable a French brandname to take its place
beside the famous Swiss watchmaking names.</font><font size="1" face="Verdana, Arial, Helvetica, sans-serif"> </font></p>
<p align="justify"><font size="1" face="Verdana, Arial, Helvetica, sans-serif">Comparing
a watch to an automobile gives an easier understanding of the passion
that can exist for both these works of art. </font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">Both
watch and automobile are composed of an engine and a body that we ask
to be both practical and reliable. Working together, they can also
make us dream. </font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">A
watch movement, like an automobile engine, is the ideal domain for
innovations that are so appreciated by enthusiasts and collectors.</font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">Real
innovation in a watch is not to be found in technical feats which are
the servants of an idea or function, but in the capacity of a timepiece
to offer a man or woman the possibility of investing in a virtually
sacred function: the measurement of his or her OWN time.</font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif"> A
watch is unlike any other object in our environment. A watch measures
the most personal and emotional of parameters: our participation in
the eternity of time.</font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">It
is the key witness to our life and we often offer a watch to our children
when they reach adulthood so that they can begin to measure their own
time time which is no longer ours to measure.</font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">These
ideas are essential to understand the creative process behind my watches:
timepieces which embody the research required in order to create that
which is most true to us all: an emotion.</font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">This
search for emotion in the measuring of time transcends cultures and
generations. It is a functional art through which each of us can discover,
or perhaps rediscover, his or her childhood and innocence.</font></p>
<p><font size="1" face="Verdana, Arial, Helvetica, sans-serif">"So
much passion for such a trivial object" some may say. It is also said about a painting or a sculpture that has not been
understood. That's the way it is with works of art.</font></p></td>
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